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PercentPoint

Business and Pricing Calculators

Setting a price is where most small-business math happens: what an item cost you, what you charge, and how much of each sale is left to pay the bills. These calculators keep markup and margin apart, because mixing the two is the most common pricing mistake.

Which calculator do you need?

Use the markup calculator to set a price from your cost and to keep markup and margin apart. Use the ROAS calculator to see whether advertising pays for itself at your margin. Use the commission calculator for sales pay on flat or tiered plans, and the real estate commission calculator for the listing and buyer sides of a home sale and the agent’s split. To look at the business as a whole, the profit margin calculator turns a period’s revenue and costs into gross, operating and net margins, and the break-even calculator shows how many sales cover your fixed costs.

For buying and advertising decisions, the unit price calculator compares package sizes per ounce, pound, liter or item, and the CPM calculator turns ad spend and impressions into a cost per thousand, with click-through rate and cost per click alongside.

Before changing a price, the price elasticity calculator uses the midpoint method to show how strongly sales responded to a past price change and whether revenue rose or fell.

If buyers pay you through PayPal, the PayPal fee calculator shows the fee and what you keep at PayPal’s published U.S. rates, or the amount to ask for so that you keep a set sum.

The formulas follow university extension guides, an open college textbook, federal regulations and the advertising platforms’ own documentation, all listed with each calculator. Every result is a planning figure; your own records and agreements decide the real numbers.

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